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Putting Stakeholder Management into Practice

By Margit Huber

Product Image: Putting Stakeholder Management into Practice

Putting Stakeholder Management into Practice

0 - Default Title
Description
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.
Product details
Edition:
1
Number of Pages:
184
Release Date:
2004-01-22
Publication Date:
2004-01-22
Publisher:
Springer Berlin Heidelberg
Languages:
Original: English
ISBN10:
3540206914
ISBN13:
9783540206910
GPSR Manufacturer Reference:
[email protected]
Weight:
448 g
Height:
160 cm
Width:
241 cm
Thickness:
15 cm
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