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Understanding the Marketing Exceptionality of Prestige Perfumes

By Howard Moskowitz

Understanding the Marketing Exceptionality of Prestige Perfumes book

Understanding the Marketing Exceptionality of Prestige Perfumes

Only 1 item left in stock
Description
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2018-03-30
Publication Date:
2018-03-27
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138580783
ISBN13:
9781138580787
Weight:
399 g
Height:
145 cm
Width:
222 cm
Thickness:
15 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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