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Corporate Social Responsibility and Marketing Ethics

By Honorata Howaniec

Corporate Social Responsibility and Marketing Ethics Business, Finance & Career

Corporate Social Responsibility and Marketing Ethics

0 - Default Title
Description
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
Product details
Edition:
1
Number of Pages:
238
Release Date:
2023-02-24
Publication Date:
2023-02-24
Publisher:
Routledge
Languages:
Original: English
ISBN10:
103232922X
ISBN13:
9781032329222
GPSR Manufacturer Reference:
[email protected]
Weight:
526 g
Height:
161 cm
Width:
240 cm
Thickness:
17 cm
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