The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

By Mogens Holten Larsen, Larsen, Mogens Holten

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

Name: The Expressive Organization - Linking Identity, Reputation and the Corporate Brand
Brand: OUP Oxford
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mogens Holten Larsen, Larsen, Mogens Holten

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Description

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.

Product details

Edition:: 1
Number of Pages:: 312
Release Date:: 2000-11-02
Publication Date:: 2000-08-17
Publisher:: OUP Oxford
Languages:: Original: English
ISBN10:: 0198297785
ISBN13:: 9780198297789
GPSR Manufacturer Reference:: [email protected]
Weight:: 634 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 21 cm

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