Placeholder text
Marketing
Only 1 item left in stock
Description
Marketing A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based and challenging basic marketing text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach suggesting that a company should in any case pursue an integrative and situational marketing management approach. Svend Hollensens and Marc Opresniks holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners alike.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
520
Release Date:
2015-05-06
Publication Date:
2015-05-06
Publisher:
Vahlen, Franz
Languages:
Original:
English
ISBN10:
3800649284
ISBN13:
9783800649280
GPSR Manufacturer Reference:
Weight:
977 g
Height:
170 cm
Width:
240 cm
Condition
Show more
Show less
Show more
Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,69