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Global Marketing

By Svend Hollensen

Product Image: Global Marketing

Global Marketing

Only 1 item left in stock
Description
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world. This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies. Key Features include: - A clear structure around the five main decisions marketing executives face in connection to the global marketing processes - Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world - End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications - Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.
Product details
Binding:
Paperback
Edition:
8
Number of Pages:
808
Release Date:
2020-01-13
Publication Date:
2020-01-13
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292251808
ISBN13:
9781292251806
GPSR Manufacturer Reference:
[email protected]
Weight:
1458 g
Height:
260 cm
Width:
192 cm
Thickness:
40 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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