Placeholder text

Go to cart

Label Writing and Planning

By Tony Holkham

Product Image: Label Writing and Planning

Label Writing and Planning

By Tony Holkham

0 - Default Title
Description
The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
Product details
Edition:
1
Number of Pages:
236
Release Date:
1996-06-30
Publication Date:
1996-06-30
Publisher:
Springer US
Languages:
Original: English
ISBN10:
075140361X
ISBN13:
9780751403619
GPSR Manufacturer Reference:
[email protected]
Weight:
524 g
Height:
160 cm
Width:
241 cm
Thickness:
18 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgwNzUxNDAzNjE5
Buy on Amazon
Currently sold out