Placeholder text

Go to cart

Trust Me, I'm Lying

By Ryan Holiday

Product Image: Trust Me, I'm Lying

Trust Me, I'm Lying

12 - Used - good
Description
The cult classic that predicted the rise of fake news-revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online-and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you."
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2013-09-26
Publication Date:
2013-07-02
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1591846285
ISBN13:
9781591846284
GPSR Manufacturer Reference:
[email protected]
Weight:
280 g
Height:
136 cm
Width:
213 cm
Thickness:
25 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€5,99

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
12 - Used - good

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€5,99