Legacy, Sustainability and CSR at Mega Sport Events

Name: Legacy, Sustainability and CSR at Mega Sport Events
Brand: Springer VS
Availability: OutOfStock
Rating: 5 (1 reviews)

By Holger Preuss

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Description

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 276
Publisher:: Springer VS
Publication Date:: 2014-07-16
ISBN / EAN:: 9783658064693
Weight:: 361 g
Dimensions:: 15/21/2 cm
GPSR Manufacturer Reference:: [email protected]

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