Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach

Name: Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach
Brand: De Gruyter Oldenbourg
Availability: OutOfStock
Rating: 5 (1 reviews)

By Richard Hofmaier

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Description

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

Product details

Edition:: 1
Number of Pages:: 260
Release Date:: 2015-05-19
Publication Date:: 2015-05-19
Publisher:: De Gruyter Oldenbourg
Languages:: Published: English, Original: English
ISBN10:: 3110410257
GPSR Manufacturer Reference:: [email protected]
Weight:: 567 g
Height:: 24.1 cm
Width:: 17.1 cm
Thickness:: 1.9 cm

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