Appraisal and the Transcreation of Marketing Texts

Name: Appraisal and the Transcreation of Marketing Texts
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ho, Nga-Ki Mavis

0 - Default Title

Description

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 214
Release Date:: 2025-05-27
Publication Date:: 2025-05-27
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032269367
ISBN13:: 9781032269368
GPSR Manufacturer Reference:: [email protected]
Weight:: 318 g
Height:: 152 cm
Width:: 229 cm
Thickness:: 12 cm

Buy on Amazon

Currently sold out