Sports Sponsorship and Branding

Name: Sports Sponsorship and Branding
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Leng, Ho Keat

0 - Default Title

Description

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

330

Release Date:

2025-05-06

Publication Date:

2025-05-06

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032603917

ISBN13:

9781032603919

GPSR Manufacturer Reference:

[email protected]

Weight:

503 g

Height:

156 cm

Width:

234 cm

Thickness:

18 cm

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