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Entrepreneurship

By Robert Hisrich

Product Image: Entrepreneurship

Entrepreneurship

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Description
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Product details
Binding:
Paperback
Edition:
10
Number of Pages:
640
Release Date:
2016-04-16
Publication Date:
2016-04-16
Publisher:
McGraw-Hill Education
Languages:
Original: English
ISBN10:
1259255425
ISBN13:
9781259255427
Weight:
1046 g
Height:
200 cm
Width:
254 cm
Thickness:
27 cm
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