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Factorial Survey Experiments

By Thomas Hinz

Factorial Survey Experiments book

Factorial Survey Experiments

By Thomas Hinz

Only 1 item left in stock
Description
Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents' beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli ("vignettes") that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the "how-tos" of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
164
Release Date:
2014-12-12
Publication Date:
2015-02-04
Publisher:
SAGE Publications, Inc
Languages:
Original: English
ISBN10:
1452274185
ISBN13:
9781452274188
GPSR Manufacturer Reference:
[email protected]
Weight:
240 g
Height:
140 cm
Width:
216 cm
Thickness:
11 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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