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The Total Package

By Thomas Hine

The Total Package

By Thomas Hine

0 - Default Title
Description
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
328
Release Date:
1997-08-25
Publication Date:
1997-08-19
Publisher:
Back Bay Books
Languages:
Original: English
ISBN10:
0316365467
ISBN13:
9780316365468
Weight:
464 g
Height:
140 cm
Width:
216 cm
Thickness:
19 cm
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