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The Successful Marketing Plan

By Roman Hiebing

The Successful Marketing Plan Law

The Successful Marketing Plan

0 - Used - good
Description
Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
576
Release Date:
2003-05-01
Publication Date:
2003-06-16
Publisher:
McGraw-Hill Education - Europe
Languages:
Original: English
ISBN10:
0071395210
ISBN13:
9780071395212
Weight:
1302 g
Height:
216 cm
Width:
278 cm
Thickness:
29 cm
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