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Design and the Creation of Value
By John Heskett
0 - Default Title
Description
Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.
Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
Product details
Number of Pages:
244
Release Date:
2017-02-09
Publication Date:
2017-02-09
Publisher:
Bloomsbury 3PL
Languages:
Original:
English
ISBN10:
1474274307
ISBN13:
9781474274302
GPSR Manufacturer Reference:
Weight:
534 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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