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LIVING INNOVATION

By Mathe Herve

Product Image: LIVING INNOVATION

LIVING INNOVATION

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Description
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.
Product details
Edition:
1
Number of Pages:
326
Release Date:
2015-11-02
Publication Date:
2015-08-28
Publisher:
World Scientific
Languages:
Original: English
ISBN10:
9814719579
ISBN13:
9789814719575
GPSR Manufacturer Reference:
[email protected]
Weight:
624 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
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