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Manage for Profit, Not for Market Share

By Hermann Simon

Manage for Profit, Not for Market Share Law

Manage for Profit, Not for Market Share

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Description
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.
Product details
Edition:
1
Number of Pages:
240
Release Date:
2006-04-01
Publication Date:
2006-04-01
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1591395267
ISBN13:
9781591395263
Weight:
497 g
Height:
165 cm
Width:
242 cm
Thickness:
28 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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