Placeholder text

Go to cart

Integrated Retail Communication - a Success guide to all retailers

By Hemant Katole

Integrated Retail Communication - a Success guide to all retailers

0 - Default Title
Description
The Retail Management decision-making process is, developing and implementing a communication program to build appealing brand images, attract customers to stores and encourage them to buy merchandise. The retailers should establish their brand in the market by communicating effectively with the consumers. The best approach is to build strong brand by focusing on creating awareness about their product line, services offered, store ambience, store location and special announcements etc. Finally communication is an integral part of the retailers' marketing strategy. Communication is used not only to inform the customers about the retailer, the merchandise offered and the services provided, but also a tool for building store's image. The retailer can use various platforms / channels for communication. The author provides in-depth information to retailers about the different tools of promotion especially to retailers which ultimately use for communication to the target customers. The promotion tools analyzed by author are advertising, sales promotion, store atmosphere, publicity and personal selling.
Product details
Binding:
Paperback
Number of Pages:
208
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209183999
ISBN13:
9786209183997
GPSR Manufacturer Reference:
[email protected]
Weight:
328 g
Height:
150 cm
Width:
220 cm
Thickness:
13 cm
Buy on Amazon
Currently sold out