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Food Wrap: Packages That Sell

By Steven Heller

Food Wrap: Packages That Sell

By Steven Heller

- Default Title
Description
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
Product details
Binding:
Paperback
Release Date:
1998-03-01
Publication Date:
1998-03-01
Publisher:
Pbc Intl
Languages:
Published: English, Original: English
ISBN10:
0866365338
Weight:
703 g
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