The Media Handbook

Name: The Media Handbook
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Helen Katz

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Description

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Product details

Edition:

9

Number of Pages:

240

Release Date:

2025-04-07

Publication Date:

2025-04-06

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032698322

ISBN13:

9781032698328

GPSR Manufacturer Reference:

[email protected]

Weight:

504 g

Height:

157 cm

Width:

235 cm

Thickness:

18 cm

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