Market Management and Project Business Development

Name: Market Management and Project Business Development
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Hedley Smyth

0 - Default Title

Description

This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

Product details

Edition:

illustrated

Number of Pages:

338

Release Date:

2014-10-21

Publication Date:

2014-10-08

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415705088

ISBN13:

9780415705080

GPSR Manufacturer Reference:

[email protected]

Weight:

672 g

Height:

161 cm

Width:

240 cm

Thickness:

23 cm

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