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Brand Management

By Tilde Heding

Brand Management

By Tilde Heding

0 - Default Title
Description
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Product details
Edition:
3
Number of Pages:
340
Release Date:
2020-05-28
Publication Date:
2020-05-28
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367172577
ISBN13:
9780367172572
GPSR Manufacturer Reference:
[email protected]
Weight:
767 g
Height:
175 cm
Width:
250 cm
Thickness:
23 cm
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