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The Problem of Political Marketing

By Heather Savigny

The Problem of Political Marketing Law

The Problem of Political Marketing

0 - Default Title
Description
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:* Why have politicians adopted political marketing? What are the contextual factors that have led to this?* How does the political marketing literature model this activity?* What are the underlying assumptions of these models* How does political marketing affect democracy?* How is political marketing best conceptualised and understood in light of this critical analysis?
Product details
Edition:
1
Number of Pages:
158
Release Date:
2008-06-15
Publication Date:
2008-06-15
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0826428568
ISBN13:
9780826428561
Weight:
408 g
Height:
161 cm
Width:
240 cm
Thickness:
13 cm
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