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Towards Transformative Education in Marketing

By Teresa Heath

Towards Transformative Education in Marketing

By Teresa Heath

0 - Default Title
Description
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Product details
Edition:
1
Number of Pages:
184
Release Date:
2025-06-30
Publication Date:
2025-06-30
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032908971
ISBN13:
9781032908977
Weight:
507 g
Height:
175 cm
Width:
250 cm
Thickness:
15 cm
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