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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands

The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands book

The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands

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Product details
Binding:
Paperback
Number of Pages:
124
Release Date:
2009-09-01
Publication Date:
2009-09-01
Publisher:
NTC Publications
Languages:
Published: English, Original: English
ISBN10:
1841160938
Weight:
230 g
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