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Ethnographic Thinking

By Jay Hasbrouck

Ethnographic Thinking

By Jay Hasbrouck

Only 1 item left in stock
Description
This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
140
Release Date:
2017-11-28
Publication Date:
2017-12-11
Publisher:
Taylor & Francis Ltd (Sales)
Languages:
Original: English
ISBN10:
1629581194
ISBN13:
9781629581194
Weight:
231 g
Height:
154 cm
Width:
233 cm
Thickness:
15 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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