Placeholder text

Go to cart

Media Choice

By Tilo Hartmann

Media Choice Media & Communication

Media Choice

0 - Used - good
Description
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Product details
Edition:
1
Number of Pages:
322
Release Date:
2009-01-01
Publication Date:
2009-04-14
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415964563
ISBN13:
9780415964562
GPSR Manufacturer Reference:
[email protected]
Weight:
619 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
Buy on Amazon
Currently sold out