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Marketing Changes

By Susan Hart

Marketing Changes Business, Finance & Career

Marketing Changes

Only 1 item left in stock
Description
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another 'capstone' or 'honours' course in the subject. It brings the student up-to-date with current marketing thought and practice without imposing the standard and rather tired theory used in most US texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2003-06-01
Publication Date:
2003-04-30
Publisher:
Cengage Learning
Languages:
Original: English
ISBN10:
1861526733
ISBN13:
9781861526731
Weight:
703 g
Height:
189 cm
Width:
245 cm
Thickness:
18 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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