How To Write Better Copy

Name: How To Write Better Copy
Brand: Bluebird
Availability: OutOfStock
Rating: 5 (1 reviews)

By Steve Harrison

0 - Default Title

Description

An easy-to-read, step-by-step guide to writing copy that gets noticed, engaged with and acted upon Whether you're a freelance writer drumming up business from clients, an entrepreneur trying to get new leads and more sales, an agency creative in need of inspiration, or you simply want to persuade someone to adopt your point of view, this book will help you write copy that works. how to: write better copy teaches you to stop and think about how best to appeal to your reader before you begin, how to make your writing interesting, and how to create the brief and plan your copy. Then it takes you step-by-step from writing the perfect headline through to getting the response you want. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will hone your skills - no matter whether you're writing web pages or press ads, e-zines or direct mail, posters or landing pages, newsletters or emails, brochures or blogs. Steve Harrison is a former global creative director and an award-winning copywriter.

Product details

Binding:

Paperback

Number of Pages:

192

Release Date:

2016-09-08

Publication Date:

2016-09-08

Publisher:

Bluebird

Languages:

Original: English

ISBN10:

1509814574

ISBN13:

9781509814572

GPSR Manufacturer Reference:

[email protected]

Minimum Reading Age:

18

Weight:

213 g

Height:

127 cm

Width:

203 cm

Thickness:

11 cm

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