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Changing the World Is the Only Fit Work for a Grown Man

By Steve Harrison

Changing the World Is the Only Fit Work for a Grown Man Law

Changing the World Is the Only Fit Work for a Grown Man

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Description
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
208
Release Date:
2012-02-28
Publication Date:
2012-02-28
Publisher:
Adworld Press
Languages:
Original: English
ISBN10:
0957151500
ISBN13:
9780957151505
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
152 cm
Width:
229 cm
Thickness:
13 cm
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