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Unpacking Micro-Influence within the Australian Creative Sectors

By Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

By Lisa Harrison

0 - Default Title
Description
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
Product details
Binding:
Paperback
Number of Pages:
240
Release Date:
2025-10-02
Publication Date:
2025-10-02
Publisher:
Springer Nature Singapore
Languages:
Original: English
ISBN10:
9819759161
ISBN13:
9789819759163
GPSR Manufacturer Reference:
[email protected]
Weight:
316 g
Height:
148 cm
Width:
210 cm
Thickness:
14 cm
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