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Social Media Measurement and Management

Social Media Measurement and Management Media & Communication

Social Media Measurement and Management

0 - Default Title
Description
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
Product details
Edition:
2
Number of Pages:
330
Release Date:
2024-08-15
Publication Date:
2024-08-01
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032252103
ISBN13:
9781032252100
GPSR Manufacturer Reference:
Weight:
817 g
Height:
183 cm
Width:
260 cm
Thickness:
22 cm
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