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Marketing Fashion (3rth ed)

By Harriet Posner

Marketing Fashion (3rth ed) Law

Marketing Fashion (3rth ed)

0 - Default Title
Description
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
288
Release Date:
2024-08-06
Publication Date:
2024-08-01
Publisher:
Laurence King
Languages:
Original: English
ISBN10:
1529420326
ISBN13:
9781529420326
GPSR Manufacturer Reference:
[email protected]
Weight:
900 g
Height:
260 cm
Width:
190 cm
Thickness:
20 cm
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