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Sponsored Editorial Content in Digital Journalism

By Jonathan Hardy

Sponsored Editorial Content in Digital Journalism

By Jonathan Hardy

0 - Default Title
Description
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
156
Release Date:
2024-10-09
Publication Date:
2024-10-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032453559
ISBN13:
9781032453552
GPSR Manufacturer Reference:
[email protected]
Weight:
291 g
Height:
174 cm
Width:
246 cm
Thickness:
9 cm
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