Sponsored Editorial Content in Digital Journalism

Name: Sponsored Editorial Content in Digital Journalism
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jonathan Hardy

0 - Default Title

Description

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

Product details

Edition:

1

Number of Pages:

156

Release Date:

2023-05-22

Publication Date:

2023-05-22

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032453540

ISBN13:

9781032453545

GPSR Manufacturer Reference:

[email protected]

Weight:

460 g

Height:

175 cm

Width:

250 cm

Thickness:

13 cm

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