Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators

Name: Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Karsten Happel

0 - Default Title

Description

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 120
Publisher:: Springer
Publication Date:: 2025-10-18
ISBN / EAN:: 9783658490928
Weight:: 167 g
Dimensions:: 15/21/1 cm
GPSR Manufacturer Reference:: [email protected]

Buy on Amazon

Currently sold out

Add to Wishlist