Placeholder text

Go to cart

Consumer Behaviour A European Outlook

By Havard Hansen

Consumer Behaviour A European Outlook Law

Consumer Behaviour A European Outlook

0 - Used - good
Description
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. 
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
480
Release Date:
2011-10-07
Publication Date:
2011-10-07
Publisher:
Pearson
Languages:
Original: English
ISBN10:
0273736957
ISBN13:
9780273736950
GPSR Manufacturer Reference:
[email protected]
Weight:
1022 g
Height:
195 cm
Width:
265 cm
Thickness:
26 cm
Currently sold out