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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

By Kaufmann, Hans Ruediger

Encouraging Participative Consumerism Through Evolutionary Digital Marketing

By Kaufmann, Hans Ruediger

- Used - very good
Description
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Product details
Number of Pages:
240
Release Date:
2017-06-30
Publication Date:
2017-04-28
Publisher:
Business Science Reference
Languages:
Original: English
ISBN10:
1683180127
ISBN13:
9781683180128
GPSR Manufacturer Reference:
[email protected]
Weight:
654 g
Height:
183 cm
Width:
260 cm
Thickness:
18 cm
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