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Marketing-Modelle

By Hansen, Hans R.

Product Image: Marketing-Modelle

Marketing-Modelle

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Description
Frontmatter -- Vorwort -- Inhalt -- 1. Bedeutung computergestützter Modelle im Marketing -- 2. Anwendung computergestützter Modelle im Marketing -- 3. Entwicklung computergestützter Marketing-Modelle -- 4. Gestaltung eines umfassenden Marketing-Modells - Fallstudie eines Reifenherstellers -- Anhang -- Literaturverzeichnis -- Sachregister -- Backmatter
Product details
Edition:
1
Number of Pages:
308
Release Date:
1973-10-01
Publication Date:
1973-10-01
Publisher:
De Gruyter
Languages:
Original: German
ISBN10:
3110044595
ISBN13:
9783110044591
GPSR Manufacturer Reference:
[email protected]
Weight:
616 g
Height:
160 cm
Width:
236 cm
Thickness:
23 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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