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Digital Marketing in Practice
By Hanne Knight
0 - Default Title
Description
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
496
Release Date:
2023-03-03
Publication Date:
2023-03-03
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398608874
ISBN13:
9781398608870
GPSR Manufacturer Reference:
Weight:
860 g
Height:
171 cm
Width:
239 cm
Thickness:
31 cm
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