Placeholder text

Go to cart

Sensory Nudges

By Han-Seok Seo

Sensory Nudges Books

Sensory Nudges

By Han-Seok Seo

0 - Default Title
Description
Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons' choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as "sensory nudges" that induce healthy eating and drinking along with consumer satisfaction.
Product details
Number of Pages:
206
Release Date:
2020-06-15
Publication Date:
2020-06-15
Publisher:
MDPI AG
Languages:
Original: English
ISBN10:
303936166X
ISBN13:
9783039361663
GPSR Manufacturer Reference:
[email protected]
Weight:
715 g
Height:
175 cm
Width:
250 cm
Thickness:
18 cm
Buy on Amazon
Currently sold out