AI in Marketing

Name: AI in Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Hammond, Rachel M.

0 - Default Title

Description

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

356

Release Date:

2025-06-24

Publication Date:

2025-06-24

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032743336

ISBN13:

9781032743332

GPSR Manufacturer Reference:

[email protected]

Weight:

634 g

Height:

174 cm

Width:

246 cm

Thickness:

19 cm

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