Placeholder text

Go to cart

Developing Online Content: The Principles of Writing and Editing for the Web

By I. Hammerich

Developing Online Content: The Principles of Writing and Editing for the Web

By I. Hammerich

- Default Title
Description
An all–in–one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award–winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one–stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases–from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
400
Release Date:
2002-01-10
Publication Date:
2002-01-10
Publisher:
John Wiley & Sons Inc
Languages:
Published: English, Original: English
ISBN10:
0471146110
Weight:
689 g
Buy on Amazon
Currently sold out