Placeholder text
International Business
0 - Default Title
Description
Divided into four parts, it begins by addressing pressing global challenges, including demographic shifts, geopolitical realignments, and the growing influence of multinational corporations. It then explores major socio-cultural, political, legal, and economic differences across nations, highlighting how these factors affect global business practices and development. The third section focuses on the mechanics of international business relations, trade, and finance, covering foreign direct investment, regional cooperation, monetary systems, and capital markets. The final part offers practical insights into managing international business, with chapters on strategic planning, market entry, marketing, research and development, operations, and global human resource management.
Designed for students, instructors, and professionals, International Business combines theoretical insights with real-world applications, offering a comprehensive resource for understanding and managing business in a rapidly changing global environment. The book is recommended for undergraduate and graduate level courses in international business, business globalization, global trade, and intercultural management.
Product details
Binding:
Paperback
Number of Pages:
292
Release Date:
2025-07-23
Publication Date:
2025-07-23
Publisher:
Cognella Academic Publishing
Languages:
Original:
English
ISBN13:
9798823344937
Weight:
632 g
Height:
203 cm
Width:
254 cm
Thickness:
16 cm
Currently sold out