Gimme! the Human Nature of Successful Marketing

Name: Gimme! the Human Nature of Successful Marketing
Brand: WILEY
Availability: OutOfStock
Rating: 5 (1 reviews)

By John Hallward

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Description

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

Product details

Edition:: 1
Number of Pages:: 240
Release Date:: 2007-03-20
Publication Date:: 2007-02-28
Publisher:: WILEY
Languages:: Original: English
ISBN10:: 047010029X
ISBN13:: 9780470100295
Weight:: 404 g
Height:: 162 cm
Width:: 234 cm
Thickness:: 26 cm

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