Placeholder text

Go to cart

Innovative B2B Marketing

By Simon Hall

Product Image: Innovative B2B Marketing

Innovative B2B Marketing

Only 1 item left in stock
Description
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
376
Release Date:
2022-08-30
Publication Date:
2022-08-03
Publisher:
Kogan Page Ltd
Languages:
Original: English
ISBN10:
1398604763
ISBN13:
9781398604766
GPSR Manufacturer Reference:
[email protected]
Weight:
845 g
Height:
156 cm
Width:
234 cm
Thickness:
24 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€15,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€15,49