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Getting China and India Right

By Haiyan Wang

Product Image: Getting China and India Right

Getting China and India Right

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Description
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:* Both provide mega-markets for almost every product and service* Both have platforms that will dramatically reduce the company's global cost structure* Both have platforms that will significantly boost the company's global technology and innovation base* Both are springboards for the mergence of new fearsome global competitors.This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2009-02-17
Publication Date:
2009-03-10
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
0470284242
ISBN13:
9780470284247
Weight:
454 g
Height:
155 cm
Width:
229 cm
Thickness:
28 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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