Placeholder text

Go to cart

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By Joe Hair

Product Image: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

0 - Default Title
Description
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to explain the details of this method, with limited emphasis on equations and symbols. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications. Learning objectives, review and critical thinking questions, and key terms help readers cement their knowledge. This edition has been thoroughly updated, featuring the latest version of the popular software package SmartPLS 3. New topics have been added throughout the text, including a thoroughly revised and extended chapter on mediation, recent research on the foundations of PLS-SEM, detailed descriptions of research summarizing the advantages as well as limitations of PLS-SEM, and extended coverage of advanced concepts and methods, such as out-of-sample versus in-sample prediction metrics, higher-order constructs, multigroup analysis, necessary condition analysis, and endogeneity. 
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
384
Release Date:
2021-07-23
Publication Date:
2021-08-26
Publisher:
SAGE Publications, Inc
Languages:
Original: English
ISBN10:
1544396406
ISBN13:
9781544396408
GPSR Manufacturer Reference:
[email protected]
Weight:
622 g
Height:
152 cm
Width:
229 cm
Thickness:
24 cm
Buy on Amazon
Currently sold out